Playgrounder reaches a unique and savvy audience of parents and kids looking for the highest quality items. Our readers visit multiple times per day to find out about the latest products, allowing select marketers the opportunity to promote their product or service to a receptive group of powerful online purchasers. Unlike other publications, Playgrounder is built upon a very product-focused editorial format that highlights only the best of the best kids’ products.
Advertising Options
There are currently three ways to advertise on Playgrounder:
- Traditional CPM-based advertising
- Non-rotating sponsorship ads
- RSS Feed sponsorships
The sections below describe each option in more detail.
CPM Graphic Ads
Playgrounder offers CPM (cost per thousand impressions) ad spots for larger companies and campaign buys. Ads are available in the following standard-sized ad units:
- 300 × 250 (right sidebar)
- 728 × 90 (directly above logo)
Each spot sells for $1000 per month. Your ad will be displayed over to every visitor during the 30-day campaign, which translates into an extremely low CPM.
Please use the form below to contact us for more information.
Playgrounder Sponsor Ads
We also offer three affordable ad spots for smaller companies and independent designers. These non-rotating spots are permanent positions and will be displayed on every page of Playgrounder. The ad unit size is:
- 300 × 60 (upper-right sidebar)
Each spot sells for $500 per month. Your ad will be displayed over to every visitor during the 30-day campaign, which translates into an extremely low CPM.
Please use the form below to contact us if you’re interested in securing one of these spots.
RSS Feed Sponsorship
Advertising on the RSS Feed is a great way to reach Playgrounder readers. Each week, a special, promotional post appears both on the site and in the RSS Feed, describing your product or service. This post links to your URL, taking visitors directly to your website.
The post stands out visually from other (non-sponsored) posts, and is sticky — it will remain on the main page of the site all week long, regardless of how many times additional posts are published. This means that every website visitor will see it for the entire duration of the week, both in their RSS feeds and on the site itself.
Each spot runs for one week and sells for $250.
Please use the form below to contact us if you’re interested in advertising in the RSS Feed.
